Nowadays, photos are key to selling properties. People browse apartments through digital real estate portals from their phones, whether on the train to work or sitting on the couch at the end of the day.
People swipe their fingers on their phone, like on Instagram or Twitter, looking for something that catches their eye.
And there are many ways to catch attention, but one of the most effective is through photos.
As real estate agents, we must ensure that the first photo they see is the one that generates the most positive sensations and attention.
And thus, they visit the ad and we can close the sale quickly.
To grab attention with the first photo, you must follow 3 simple steps:
Step 1 — Identify the type of people we will attract with that property
Is it a flat to renovate? Is it a spectacular villa? Is it a rental apartment?
Depending on the type of property, different types of people will be interested.
We need to identify which people will be drawn to that flat to capture their attention.
For example, if we are selling a villa in a residential area of Madrid, surely affluent families with children will be interested. If it is a flat for sale in the city center to be renovated, it will attract investors or people looking to start living as a couple.
Step 2 — Choose the photograph for those people
Now that we know who will be interested in our property, we need to find the photographs that most attract them.
If we are trying to sell a villa perfect for families, highlight the photos that show the best aspects of the villa. Does it have a pool and garden? Place a photo where they are clearly visible. Does it have a spectacular living room perfect for family evenings? Put that as the first photo.
Step 3 — Enhance and show the potential of the photograph
Getting the photograph is not the last step; we must ensure that it shows the maximum potential for the viewer.
Remember, people scan portals, and we need to capture enough attention for them to click on the ad.
If we have the photo of our villa for sale for families, but we took it when the grass was not good and the weather was bad, make sure to use Pedra to make the grass green and the sky clear.
If we are selling a flat to renovate, show the renovation proposal in the first image. Nowadays, you can renovate properties with AI (artificial intelligence) quickly and easily, without leaving your computer or mobile. Take advantage of it.
And if you have an unfurnished rental apartment, show how it would look furnished. This will give a more attractive view of the flat, and potential tenants will be more eager to see your ad. And the best part is that you can furnish apartments digitally using Pedra's AI.
