Realtor Virtual Tours: Top Platforms to Elevate Listings in 2025

Want to boost your real estate sales with engaging, convenient property showings? Realtor virtual tours are the key. This list showcases 8 top platforms—from Pedra to BoxBrownie.com—to help you create immersive online experiences that attract more buyers and close deals faster. Stop losing leads to inconvenient scheduling; learn which virtual tour tool best fits your real estate business and start offering 24/7 open houses.

1. Pedra

Pedra is a powerful AI tool that changes the way realtors create and manage videos. This platform provides a range of features for enhancing property visuals, going beyond simple virtual staging to offer a full set of photo editing capabilities. Imagine being able to declutter a cluttered room, modernize an outdated kitchen, perfect the lighting, or even change a gloomy sky to a sunny one – all with a single click. Pedra makes this possible, allowing real estate professionals to create stunning, photorealistic visuals that instantly grab the attention of potential buyers. This, in turn, leads to faster sales cycles and a clear competitive edge. Whether you're showcasing new builds, off-plan properties, or resales, Pedra offers the tools to present each listing in its best possible light.

For realtors aiming to improve their property presentations, Pedra offers one-click AI-powered enhancements. Upload your property photos, floor plans, and exterior shots to let Pedra's AI enhance them effortlessly. With this tool, you can virtually stage empty rooms, renovate outdated spaces, improve lighting, correct perspective issues, and even change the sky for stunning images. Beyond static pictures, Pedra enables you to create dynamic videos and interactive floor plans from images, providing an engaging experience for potential buyers. It's user-friendly, requiring no technical or architectural knowledge, making it suitable for everyone from solo realtors to large marketing teams. Learn more about Pedra and the potential ROI of virtual staging.

Pedra offers a flexible subscription starting at €29/month, which includes 100 AI-generated images. Additional options are available for those who need more images. With unlimited support and professional editing services on demand, assistance is always at hand. Its ease of use and powerful features have earned the trust of over 20,000 real estate agents and companies worldwide, who consistently give it a 5-star rating.

Pros:

• One-click AI-powered virtual home staging and photo enhancement for quick, professional-quality visuals.
• Comprehensive capabilities, including furnishing, decluttering, renovating interiors and exteriors, lighting optimization, perspective correction, and sky replacement.
• Creates photorealistic renders and videos from photos and floor plans without needing technical or architectural expertise.
• Flexible subscription at €29/month with 100 image generations, plus affordable pay-as-you-go options and unlimited professional editing support.
• Widely trusted by 20,000+ real estate users with a consistent 5-star rating.

Cons:

• The monthly image generation limit (100 images) might require additional purchases for high-volume users.
• While straightforward, maximizing all features may require some initial familiarization for users new to AI editing tools.

Website: https://pedra.so

Pedra deserves its place on this list because it offers a comprehensive and user-friendly solution for creating high-quality realtor virtual tours. Its AI-powered features empower real estate professionals to create captivating visuals, ultimately leading to faster sales and a stronger brand presence.

2. Matterport

Matterport is a leading platform for creating realtor virtual tours, offering immersive digital twins of properties that go far beyond simple 360° photos. This allows potential buyers to explore a property remotely as if they were actually there, providing a significant advantage in today's competitive real estate market. By using Matterport's Pro2 camera or other compatible devices, realtors can capture highly detailed, navigable 3D models, complete with dollhouse views, accurate floor plans, and even measurement tools. This level of detail makes it easier for buyers to visualize themselves in the space and understand the layout, ultimately leading to more qualified leads and faster sales. Matterport's reputation for high-quality visuals and a comprehensive feature set makes it a popular choice for professional real estate marketing, appealing to both real estate agents and companies alike.

One of Matterport's standout features is the "dollhouse view," a unique 3D representation that gives viewers a complete overview of the property's structure and layout. Imagine being able to rotate and examine a miniature version of the entire house—that's the power of Matterport. Coupled with the walkthrough capability, potential buyers can navigate through the digital twin at their own pace, exploring every room and corner as if they were physically present. Furthermore, Matterport automatically generates accurate floor plans and provides space measurement tools, answering buyers' practical questions about dimensions and layout. This is incredibly valuable for those looking to plan furniture placement or visualize renovations. You can even learn more about Matterport and explore features like adding 3D objects to further enhance the experience.

The platform's VR compatibility elevates realtor virtual tours even further, providing an even more immersive experience for potential buyers. This is especially impactful for out-of-town buyers or those with busy schedules, allowing them to "visit" properties from anywhere in the world. The addition of 4K photography ensures crisp, high-resolution visuals, further enhancing the realism and appeal of the tours. Mattertags allow realtors to highlight key property features, providing additional context and information within the virtual tour itself. Finally, easy embedding options enable seamless integration across websites, MLS listings, and social media platforms, maximizing the reach and impact of your marketing efforts.

While Matterport offers many advantages, it's important to consider the cost. It is generally more expensive than some other virtual tour solutions, especially considering the potential need for specialized equipment like the Pro2 camera for the best results. There's also a slightly steeper learning curve for new users compared to more basic platforms. However, the investment can be worthwhile for realtors looking to create truly high-quality, immersive virtual tours that stand out from the competition. The comprehensive analytics dashboard provides valuable insights into viewer engagement, helping realtors understand what aspects of a property are most appealing to potential buyers. The excellent mobile compatibility ensures that the tours are accessible to a wide audience, regardless of the device they are using. Finally, the strong brand recognition among consumers adds an extra layer of credibility and professionalism.

3. Zillow 3D Home Tours

Zillow 3D Home Tours provides a convenient and streamlined way to create realtor virtual tours, specifically designed for properties listed on the Zillow platform. This tool empowers real estate agents to generate immersive 360° experiences using readily available equipment, such as an iPhone or a compatible 360° camera. This direct integration with Zillow, a site boasting millions of daily views, gives listings significant exposure to potential buyers. The simplified capture process, facilitated through a user-friendly smartphone app, makes creating high-quality virtual tours accessible even to agents without specialized technical skills. This makes it an invaluable tool for showcasing properties and attracting buyer interest.

For Zillow Premier Agents, the platform is free to use, eliminating subscription fees and making it a budget-friendly choice for enhancing listings. The app guides agents through the capture process, making it quick and easy to learn and implement. This allows realtors to focus on showcasing the property's best features and generating leads rather than grappling with complex software. Moreover, the AI-assisted tour creation and enhancement features, including floor plan generation capabilities, further simplify the process and add value to the virtual tours. Imagine effortlessly capturing a property's layout and offering potential buyers an interactive floor plan with just a few taps on your phone! This is a game-changer for busy real estate professionals.

Compared to more sophisticated, and often expensive, 3D tour platforms, Zillow 3D Home Tours offers a faster, more accessible solution, especially for those already heavily invested in the Zillow ecosystem. While professional photography services might offer higher image quality and extensive customization, Zillow 3D Home Tours provides a quick and effective way to create engaging virtual tours that reach a broad audience directly on Zillow.

Implementation Tips:

• Plan your route: Before you start capturing, walk through the property and plan the optimal path to showcase key features.
• Stabilize your phone: Use a tripod or steady surface to avoid shaky footage.
• Ensure adequate lighting: Open blinds and curtains to maximize natural light.
• Highlight key features: Focus on capturing spacious rooms, updated kitchens, and attractive outdoor spaces.

Pros:

• No subscription fees (for Zillow Premier Agents)
• Easy to learn and implement quickly
• Immediate visibility on the high-traffic Zillow platform
• Works with basic equipment (smartphone)

Cons:

• Limited customization options compared to other platforms
• Visuals may not be as polished as professional photography services
• Primarily benefits Zillow listings, limiting use on other marketing channels

If you are a Zillow Premier Agent looking for a quick, easy, and free way to create realtor virtual tours directly on the Zillow platform, Zillow 3D Home Tours is an excellent option. It allows you to leverage the immense reach of Zillow and provide potential buyers with an immersive experience, ultimately boosting your listing's visibility and attracting more qualified leads.

4. iGuide

iGuide offers realtor virtual tours focused on accuracy and detailed property information, making it an excellent choice for professionals targeting discerning buyers. It goes beyond simple 360° views by incorporating precise floor plans, measurements, and property specifications. This allows potential buyers to explore a property virtually while also obtaining the reliable data they need to make informed decisions. This makes iGuide stand out from more basic virtual tour solutions that prioritize visual immersion over precise details.

iGuide uses a proprietary camera system to capture both 360° imagery and laser measurements simultaneously. This integrated approach streamlines the process and ensures the accuracy of the floor plans and square footage calculations. The platform generates interactive floor plans with embedded 360° panoramic images, allowing users to virtually "walk" through the property and see the layout in detail. Room dimensions and other essential property specifications are also readily available within the tour. For real estate companies and realtors, this level of detail can significantly reduce buyer uncertainty and increase confidence in the property.

Features:

• Highly accurate laser-measured floor plans
• Detailed property square footage calculations
• Integrated 360° panoramic photography
• Room dimensions and property specifications
• White-label options for branding

Pros:

• Exceptional measurement accuracy: Appeals to detail-oriented buyers and minimizes potential disputes over property dimensions.
• Comprehensive property documentation: Provides a single source of truth for property information, valuable for both buyers and agents.
• Strong reputation for reliability: iGuide is known for its accurate and dependable service.
• Appeals to detail-oriented buyers: Provides the hard data and measurements that serious buyers often require.

Cons:

• Requires specialized iGuide camera system: This represents a higher initial investment compared to smartphone-based solutions.
• Higher investment than smartphone-based solutions: While offering greater accuracy, iGuide's professional-grade equipment comes at a premium.
• Less emphasis on immersive experience compared to some competitors: While visuals are high-quality, the focus is on data accuracy, not cinematic virtual reality experiences.

Implementation/Setup Tips:

While specific pricing isn't publicly listed, iGuide operates through a network of certified photographers. Contact them directly for pricing tailored to your specific needs and property size. Becoming a certified iGuide photographer yourself requires training and investment in the specialized equipment, which may be a worthwhile investment for high-volume real estate businesses or those specializing in luxury properties.

Website: https://goiguide.com

5. Ricoh360 Tours

Ricoh360 Tours offers a compelling solution for realtors looking to enhance their property listings with high-quality virtual tours. This platform stands out for its balance of simplicity and professional features, making it a strong contender for agents of all tech skill levels who want to create immersive online experiences for potential buyers. If you're seeking an easy-to-use platform specifically designed for realtor virtual tours, Ricoh360 Tours deserves a closer look.

One of the platform's key strengths is its straightforward capture-and-upload workflow. You can quickly capture images using a Ricoh 360° camera (or other compatible models) and seamlessly upload them to the platform. This simplifies the process considerably, allowing real estate agents to create virtual tours efficiently, even while juggling busy schedules. The intuitive user interface requires minimal training, meaning you can start creating virtual tours almost immediately.

Ricoh360 Tours understands the importance of branding in real estate. You can customize your tours with your branding and agent information, ensuring a consistent professional presentation across all your listings. Furthermore, integrating lead capture forms directly into the virtual tours allows you to gather valuable contact information from prospective buyers. This feature streamlines lead generation and helps you connect with interested parties quickly. You can even conduct live guided virtual tours, providing an interactive experience for potential buyers and addressing their questions in real-time.

For wider distribution, Ricoh360 Tours offers seamless MLS and website embedding options. This ensures your virtual tours reach the widest possible audience, maximizing their impact on your marketing efforts. While pricing isn't publicly listed on their website, they offer affordable monthly subscription options tailored to different business sizes. This flexibility allows you to choose a plan that aligns with your needs and budget.

While Ricoh360 Tours excels in simplicity and ease of use, it's worth noting that it may offer fewer advanced features compared to some premium virtual tour platforms. For instance, its floor plan functionality is somewhat limited. Also, while the platform is gaining traction within the real estate industry, it may have less name recognition with consumers compared to more established brands.

Key Features:

• Simple capture-and-upload workflow
• Custom branding and agent information
• Lead capture forms integration
• Live guided tour capabilities
• MLS and website embedding options
• Flexible camera compatibility

Pros:

• Intuitive user interface requires minimal training
• Affordable monthly subscription options
• Good balance of features and simplicity

Cons:

• Less advanced features than premium platforms
• Limited floor plan functionality
• Less name recognition with consumers

Implementation Tip: Start with a free trial or the most basic subscription to explore the platform's features. Experiment with different camera angles and settings to create captivating virtual tours that showcase your properties effectively.

Website: https://tours.ricoh360.com

In conclusion, Ricoh360 Tours offers a practical and accessible solution for realtors seeking to leverage the power of virtual tours. Its user-friendly approach and focus on core features make it an excellent option for those looking to enhance their listings without a steep learning curve or hefty investment. It provides a strong foundation for creating engaging realtor virtual tours that can attract more buyers and drive sales.

6. CloudPano

CloudPano is a user-friendly and budget-conscious virtual tour platform tailored for real estate professionals seeking an efficient way to create and share immersive property experiences. This subscription-based service allows realtors to quickly produce high-quality 360° virtual tours using a range of capture devices, from professional cameras to smartphones with 360° lenses. This flexibility makes it a viable option for both seasoned real estate agents and those just starting to leverage the power of realtor virtual tours. Its emphasis on simplicity and fast deployment caters to busy agents needing to create multiple property showcases without a steep learning curve.

CloudPano's biggest draw is its straightforward monthly subscription model, which includes unlimited virtual tours. This predictable pricing structure is especially beneficial for high-volume real estate businesses and agents constantly generating new listings. Imagine showcasing every listing with a stunning virtual tour without worrying about per-tour or storage fees – CloudPano makes that possible. Its drag-and-drop interface simplifies tour creation, allowing even tech-novices to build engaging virtual experiences quickly. Beyond just showcasing the property, CloudPano also includes lead capture functionality, enabling agents to collect valuable contact information from prospective buyers directly within the virtual tour. It even offers basic virtual staging capabilities, allowing agents to present furnished rooms and spaces within the tour.

This platform deserves a spot on this list due to its compelling combination of affordability, ease of use, and unlimited tour creation capabilities. While other platforms might offer more advanced features, CloudPano excels in its simplicity and cost-effectiveness, making it a powerful tool for realtors seeking a practical and scalable virtual tour solution.

Features:

• Unlimited tour hosting
• Drag-and-drop tour creation
• Lead capture functionality
• Virtual staging capabilities
• Basic analytics and tracking

Pros:

• Unlimited tours with a fixed monthly fee
• No per-tour or storage fees
• Works with a variety of capture devices (including smartphones)
• Quick learning curve for new users

Cons:

• Less comprehensive feature set than premium alternatives (e.g., Matterport)
• Basic analytics compared to competitors
• Limited floor plan integration

Implementation Tips:

• Plan your shots beforehand to ensure a smooth and logical flow within the tour.
• Use a tripod for stable and professional-looking 360° images.
• Take advantage of the virtual staging feature to enhance empty rooms.
• Embed the completed virtual tours on your website, property listings, and social media channels.

Website: https://cloudpano.com

By offering unlimited realtor virtual tours for a fixed monthly price, CloudPano stands out as a practical solution for real estate professionals. It enables agents and agencies to enhance their marketing efforts, engage potential buyers, and ultimately drive sales through immersive and easily accessible virtual property experiences.

7. EyeSpy360

EyeSpy360 stands out as a versatile and flexible platform for creating realtor virtual tours, making it an excellent choice for both individual agents and larger brokerages. Whether you're working with professional 360° cameras, smartphone panoramas, or even standard DSLR photos, EyeSpy360 can accommodate your needs. Its unique strength lies in the live guided tour feature, allowing you to connect with remote clients in real-time and walk them through a property as if they were there in person. This is a game-changer for reaching out-of-town buyers or busy professionals who can't easily make in-person showings. Furthermore, its robust white-labeling and CRM integration options allow for seamless branding and lead management, particularly appealing for agencies looking to streamline their operations.

Think of showcasing a newly listed property to an international client. With EyeSpy360, you can schedule a live virtual tour, highlight key features using hotspots, and answer questions in real-time via video chat, all within a branded environment. This level of personalized service elevates the client experience and can significantly shorten the sales cycle. For busy realtors, the ability to host multiple virtual showings without the constraints of travel significantly increases efficiency. Home staging companies and real estate marketers can also leverage EyeSpy360's virtual staging capabilities to showcase furnished or unfurnished spaces, appealing to a wider audience and potentially increasing the perceived value of the property.

While EyeSpy360 offers a comprehensive feature set, it's worth noting that the interface can feel overwhelming for beginners. Some of the more advanced features, like virtual staging and furniture placement, might require a higher-tier subscription. Customer support response times can also vary, which could be a concern for users requiring immediate assistance. While pricing information isn't readily available on their website, it's advisable to contact EyeSpy360 directly to discuss specific pricing plans and determine the best fit for your needs.

Key Features and Benefits:

• Live Guided Tours: Conduct real-time virtual showings with integrated video chat.
• Flexible Input: Supports 360° cameras, smartphones, and DSLR photos.
• Virtual Staging: Enhance property presentation with virtual furniture and decor.
• Hotspots: Highlight key features and provide additional information.
• CRM Integration: Streamline lead management and client communication.
• White-Labeling: Reinforce your brand identity with custom branding.
• Multi-Platform Compatibility: Access tours on web, mobile devices, and VR headsets.

Pros:

• Excellent live tour capabilities for remote showings
• Flexible input options catering to various budgets and skill levels
• Strong white-labeling and branding options for agencies
• Good value for the comprehensive feature set

Cons:

• Interface can be initially challenging to navigate
• Advanced features often require higher-tier subscription plans
• Customer support response times can be inconsistent

Website: https://eyespy360.com

EyeSpy360 earns its place on this list by providing a powerful and flexible platform for creating engaging realtor virtual tours. Its live tour functionality, combined with robust branding and integration options, makes it a valuable tool for real estate professionals seeking to enhance their client experience and streamline their operations.

8. BoxBrownie.com

BoxBrownie.com offers a unique approach to realtor virtual tours by focusing on professional photo editing and enhancement services, including 360° virtual tour creation. Unlike many other platforms that require subscriptions, BoxBrownie.com operates on a pay-per-use model, making it a cost-effective option for real estate agents who only need virtual tours occasionally. This makes it perfect for agents who might be testing the waters with virtual tours or have properties that don't necessarily warrant the investment of a full-blown subscription service. You simply upload your 360° images, and their team of experts stitches them together into a polished and professional virtual tour.

Beyond virtual tours, BoxBrownie.com provides a comprehensive suite of visual marketing services for real estate professionals. Need virtual staging to showcase a vacant property's potential? They've got you covered. Want to transform daytime photos into captivating twilight images? They can do that too. They even offer floor plan creation services from blueprints or sketches, providing a one-stop shop for all your visual asset needs. This makes BoxBrownie.com a valuable resource not just for creating realtor virtual tours, but for enhancing your entire property marketing portfolio. Imagine easily transforming a simple sketch into a professional floor plan – a powerful tool for attracting potential buyers.

One of the key advantages of using BoxBrownie.com is the professional quality results you can achieve without needing any technical expertise. This is a huge benefit for busy realtors who may not have the time or resources to learn complex editing software. Their fast turnaround times, typically 24-48 hours, also mean you can get your virtual tours and other marketing materials quickly. While this might not be ideal for agents requiring instant tour creation, the speed and quality combined make it a compelling option. You can also learn more about BoxBrownie.com and how to create compelling listing descriptions.

However, the pay-per-use model, while beneficial for occasional use, can become expensive for high-volume users. Additionally, you have less control over the editing process compared to using dedicated editing software yourself. BoxBrownie.com also lacks built-in lead capture features, which some other virtual tour platforms offer.

Features:

• Pay-per-use pricing (no subscriptions)
• Professional editing of 360° panoramas
• Virtual staging services
• Day-to-dusk image conversion
• Floor plan creation

Pros:

• Cost-effective for occasional realtor virtual tours
• Professional quality results without technical expertise
• Comprehensive real estate visual marketing services
• Fast turnaround times (24-48 hours)

Cons:

• Not ideal for agents needing immediate tour creation
• Costs can add up for high-volume users
• Less control over the editing process
• No built-in lead capture features

Website: https://www.boxbrownie.com

BoxBrownie.com earns its place on this list by providing a valuable service for realtors who need high-quality virtual tours and other visual marketing materials without the commitment of a subscription or the need for advanced editing skills. Its pay-per-use model offers flexibility and accessibility, making it a smart choice for those looking to elevate their property listings without breaking the bank.

Top 8 Realtor Virtual Tour Platforms Comparison

Choosing the Perfect Virtual Tour Platform for Your Needs

Finding the right virtual tour solution can feel overwhelming with so many options available. From simple 360° captures to fully immersive experiences, platforms like Matterport, Zillow 3D Home Tours, iGuide, Ricoh360 Tours, CloudPano, EyeSpy360, and BoxBrownie.com each offer unique features and benefits for creating realtor virtual tours. Remember to consider your budget, technical comfort level, and the specific needs of your real estate business when making your decision. Features like image quality, ease of navigation, and integration with other marketing tools are crucial factors to evaluate. Ultimately, the best realtor virtual tours are those that effectively showcase a property's potential and connect with prospective buyers.

Successfully implementing realtor virtual tours relies on selecting the right platform and streamlining your workflow. Think about how easily the platform integrates with your existing processes, how quickly you can create and publish tours, and the level of customer support available. These considerations will help ensure a smooth experience and maximize your return on investment.

As the real estate landscape continues to shift, embracing technology like virtual tours is essential for staying competitive and providing exceptional client service. Don't just list your properties – bring them to life!

Looking for a seamless way to manage and showcase your virtual tours, alongside all your other property marketing materials? Check out Pedra, a powerful platform designed specifically for real estate professionals. Pedra provides a centralized hub to organize, share, and track the performance of your realtor virtual tours, helping you win more listings and close deals faster.