How Can AI Help Real Estate Agents Sell?

In this text I want to share about AI and try to demistry about what is it, and how it can really help on the day to day of a real estate agent.

This article will revolve around the following question:

How can we sell more with AI?

But first, we will shaore about what is AI:

A program that has learned how to do tasks similar to a human. Tasks like writing, speaking, having converstaions, thinking, imagining, etc.

The first step is to train a model with millions of data points.

The second step is about putting to practice this AI model that we already trained. It's like when Rocky trained very hard – it was all for that final combat.

For example, we could train an AI to identify what are the images that generate the most clicks in an ad, like for example Idealista.

We would basically need to start training a model, and pass to it millions of images and tell the model which ones were put as the ad cover. Once the model had been trained with those millions of data points, we would have our smart and small model to help us pick the best image for our cover. We could share the 20 images of one of our properties, and he would tell us which would be the one that could help us sell most.

But obtaining a small robot that gives us this help is not cheap, nor easy, nor fast, because:

No.

No hay modelos de IA que sustituyan al agente inmobiliario o que vayan a vender por ti. Porque la IA se centra en actividades repetitivas y no en actividades humanas y de alta complejidad. El agente inmobiliario requiere de relaciones interpersonales y un grado de complejidad que no puede asumir la tecnología de hoy. There are no models that can subsitute real estate agents or that will sell on your behalf. AI is focused on repetitive tasks, and not on highly complex and interpersonal tasks. Real estate agents need to build relationships, cover a large and uncertain pool of tasks, like preparing specific contracts, ensuring they are signed, negotaiting, etc. – AI can't do those things yet.

Pues la IA puede sacarte trabajo repetitivo. Y así tendrás más tiempo para enfocarte en vender y captar.

So, how can AI help us?

Images are one of the most repetitives tasks that real estate agents need to deal with. They are virtually present in all real estate transactions.

Within the world of real estate imagery, there are very reppetitive tasks:;

A clear example is when we have "the grandma's" house for sale. In this situations, it can be very difficult, because even if the property is good, the furniture and decoration can hurt the sale process a lot.

AI solves this.

In 1 click we can empty rooms with AI and that rooms look the best

Another repetitive task within the world of real estate is getting renders showcasing renovation proposals of very old flats. If a property really needs a renovation, it would be the best if we oculd show directly how it looks renovated. And that's why real estate agents order renders to architects!

The problem is that renders are expensive and need a few days or weeks to be done by a professional.

AI fixes this issues. With AI, you can generate proposals of renovation in seconds, when you want, wherever you want, when you need it.

AI will also help filling up spaces with life, and ensure it looks like a place that someone can call home. When properties are empty, visitors struggle to understand how it looks. Buyers get confused, and they have a hard time understanding how it could really look like.

Actual physical home staging has become very popualr in the last few years. It's a great solution, but it might be expensive, slow and complex to implement

With AI, you cannot replicate the effect of a physical home staging, but you can replicate the same effect of when that property is seen online. And that's important, because the majority of sales processes start online. People go online, and if they see some pictures that they like, they might be more interested in booking a call for a visit.

And our schedule will also appreciate AI. We know how key is the weather when we want to make a photoshoot of a property. We all want to get the best real estate photographies possible. But that is not always easy. Coordinating with the photographer, with the weather, with the owner of the house, etc. it's a mess! AI puts a remedy to these things. With a stroke of a key in your computer, you can clear those skies of clouds, and ensure that the grass looks as green as ever.

It will help you sell faster. You can create images that act as lead magnets in real estate marketplaces and social media.

You will augment the quality, speed and flexibility of your services. In fron of the customer and the seller, you can offer more experiences and help in their operations and needs. Does the customer want to see the property after a renovation? Do you want to improve the images as fast possible? Do you want to publish faster?

Automate and reduce costs. What before took lots of money and time, you now can do easily with a computer or phone. Thanks AI.

This content was originally presented on a live event from IAD España on the 18th of June 2024