Kivir Home Case Study: Virtual Staging Cuts Days on Market 49%

The Challenge: Selling Empty Spaces

Kivir Home, a boutique real estate agency specializing in mid-range and premium second-hand homes across Seville's historic districts, faced a persistent problem: roughly one-third of their inventory was delivered vacant, making buyer imagination—and therefore time on market—a constant challenge.

With 7 agents managing approximately 33 active listings, the agency noticed that empty properties consistently underperformed compared to furnished ones.

When a property is delivered without furniture, even professional photography can leave buyers cold. Empty rooms look smaller, lack context, and generate lower emotional connection. Kivir Home noticed three key friction points:

1. Longer Days on Market – Vacant listings stayed online 42 days longer on average than comparable furnished listings.
2. Higher Staging Costs – Traditional staging quotes averaged €2,000 per property, a price many sellers rejected.
3. Underwhelming Online Performance – Scroll-through rates on the first photo carousel dropped after the empty living-room shot, leading to fewer inquiries.

"Buyers have had a hared time to picture the potential of vacant properties and skipped to the next listing." — Carlos Dominguez, Co-founder, Kivir Home

Kivir Home needed a way to showcase livable, finished spaces—without inflating budgets or logistical overhead.

The Solution: Pedra's One-Click Virtual Staging

After evaluating multiple vendors, Kivir Home chose Pedra for three reasons:

• Speed – Upload a high-resolution photo, choose a style, and get staged images in under five minutes.
• Flexibility – Eleven preset design styles plus custom prompts let agents match décor to each target audience.
• Cost Efficiency – At €29/month for 100 credits (1 credit = 1 image), virtual staging costs less than €0.30 per room—90% cheaper than physical staging.

Workflow Integration

1. Photo Shoot – A photographer captures well-exposed shots of each empty room.
2. Upload to Pedra – Agents drag photos into Pedra, pick styles or upload their own reference images (e.g. a modern Andalusian decor), and hit Generate.
3. Review & Edit – AI staging appears within minutes. Agents can regenerate and edit until satisfied.
4. Publish – Final JPGs are uploaded to Idealista, Fotocasa, Instagram, Facebook and Kivir Home's website. Video before/after sliders encourage buyer interaction.

Two Listings, Two Transformations

Property A: Piso en venta en Nervión – Bajo exterior sin ascensor

The Challenge: Ground-floor apartment in Nervión felt cramped and lacked natural charm. Empty rooms made the space appear smaller than its actual size.

The Transformation: Pedra staged with modern, space-maximizing furniture including a light-colored sofa, wall-mounted TV unit, and strategic lighting—visually expanding the rooms.

The Results: • Listing views +68% • Offer accepted on day 15 (vs. 45-day neighborhood avg.) • Saved €1,800 vs. quoted physical staging

Property sold faster with increased buyer engagement and significant cost savings compared to traditional staging methods.

Buyer Feedback: "The staged photos helped me see how my furniture would fit. I could envision living there immediately."

Property B: Chalet en Almensilla

The Challenge: High-end independent house in Almensilla looked stark and cold when empty. Large rooms were difficult to scale, and buyers couldn't appreciate the premium feel.

The Transformation: Pedra staged with sophisticated furnishings including designer living room sets, elegant dining arrangements, and luxury bedroom styling that matched the property's premium positioning.

The Results: • Multiple offers within 18 days • Sold €12,000 above asking price • Saved €4,200 vs. quoted physical staging • 89% increase in viewing requests

Premium property attracted multiple competitive offers and sold above asking price with exceptional buyer interest.

Quantifiable Impact (90-Day Snapshot)

"You've really nailed the results of your software, and the images come out very clean. It gives a more professional touch to our listings." — Carlos Dominguez, Co-founder, Kivir Home

Why Pedra? Three Differentiators

1. AI Quality That Stands Up to Human Eyes
   Pedra's diffusion model produces photo-realistic shadows, reflections, and textures—passing MLS image guidelines without manual retouching.

2. Local Design Presets
   Option to upload custom styles via images to resonate with Seville shoppers, outperforming generic staging styles.

3. Ease of Use & Cost Efficiency
   Kivir Home' agents benefit from a user-friendly platform that allows seamless collaboration in a single workspace. The process is both straightforward and cost-effective.

The Bigger Picture

Virtual staging isn't simply a cosmetic upgrade. For Kivir Home it has become a portfolio value driver:

• Seller Acquisition – Marketing presentations include a live Pedra demo, convincing owners to list with Kivir rather than competitors.
• Brand Perception – Consistent, stylish visuals position the agency as tech-forward and design-savvy.
• Sustainable Advantage – Zero physical waste and minimal carbon footprint compared to moving rental furniture across Seville.

Key Takeaways

1. Visualize Faster – AI staging reduces empty-property friction in minutes, not weeks.
2. Win More Listings – Affordable visuals help agents secure exclusive mandates.
3. Sell Smarter – Better buyer engagement translates into shorter cycles and higher offers.

If you're facing the "empty room" dilemma, it's time to make virtual staging your default—just like Kivir Home.

About Kivir Home

Founded in 2016, Kivir Home is a boutique real-estate agency serving Seville and the wider Andalusian market. The team combines deep local expertise with modern marketing tools to match buyers and sellers faster.

About Pedra

Pedra helps real-estate professionals generate virtual staging, photo enhancements, floor-plan renders, and listing videos in seconds. Over 2,000 real estate professional across the world trust Pedra to create stunning visuals that sell properties sooner.