Virtual Staging for Warehouses – Multi-Million Sale Case Study
Discover how Alemany Real Estate sold multi-million euro industrial warehouses using Pedra’s AI virtual staging and renovation proposals.
Introduction
Selling industrial warehouses worth millions of euros comes with unique challenges — from protecting client privacy to showcasing a property’s potential before renovations are complete. Ester Alemany, founder of Alemany Real Estate, faced both issues when marketing high-value industrial properties in Spain.
With Pedra, her agency transformed cluttered, sensitive, or unfinished spaces into clean, market-ready visuals — all without the cost or delays of physical staging.
This case study explores how industrial warehouse virtual staging enabled faster sales cycles and stronger buyer engagement. Along the way, we’ll cover virtual staging for commercial real estate use cases, AI staging for warehouses, before and after virtual staging warehouse examples, and warehouse renovation visualization approaches that help deals move sooner.
The Challenge
"We couldn’t publish the photos with the machinery inside because it belonged to important companies, and they wanted privacy when selling their products. Physically emptying the space wasn’t viable either. And without the photos, it was hard to market the property." — Ester Alemany
Key obstacles:
- Privacy concerns: Warehouses contained sensitive industrial machinery from well-known companies.
- Physical clearance impossible: Moving heavy equipment was expensive and disruptive.
- Marketing limitations: Without clean visuals, listings lacked appeal and reach.
- Renovation timing issues: Some properties were still under renovation, making photography unappealing.
The Solution: Pedra’s Virtual Staging for Industrial Warehouses
Object Removal & Privacy Protection
With Pedra’s AI-powered editing, Alemany Real Estate removed all machinery and clutter from warehouse photos in minutes. This allowed them to:
- Maintain full confidentiality for corporate sellers.
- Publish clean, professional images immediately.
- Avoid the delays and costs of physical clearance.
Virtual Renovation Proposals
For properties mid-renovation, Pedra generated highly realistic proposals showing:
- Renovated facades.
- Refurbished office spaces with modern furniture.
- Updated kitchens and common areas.
All created in one click, allowing buyers to visualize the completed property before construction was finished.
Before and After: Virtual Staging for Warehouses
Showcasing transformation is essential for commercial buyers. The following before/after illustrates how AI staging for warehouses helps prospects see clear, usable floor space and modernized areas at a glance.
What buyers notice in before and after virtual staging warehouse visuals:
- Clear scale and circulation: Open floor areas and ceiling height become immediately legible.
- Operational readiness: Loading bays, circulation paths, and office modules appear organized.
- Reduced distraction: Sensitive equipment or clutter is removed, placing attention on structure and potential.
Tip: If you operate in markets with strict listing standards, disclose that images are virtually staged and retain original photos for in-person visits.
Before vs After summary
| Aspect | Before (raw photos) | After (virtual staging) |
|---|---|---|
| Visibility of floor space | Obstructed by machinery and clutter | Clear circulation and scale are easy to understand |
| Confidentiality | Sensitive equipment visible | Proprietary items digitally removed; privacy protected |
| Buyer visualization | Hard to imagine finished space | Clean, market-ready presentation accelerates decision-making |
| Time to listing | Delayed by clearance/renovation | Immediate publishing across portals and marketing channels |
How Pedra Works for Commercial Spaces
Pedra is designed for speed and consistency across high-volume commercial portfolios while preserving brand control.
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Intake and security
- Upload high-resolution images directly in the Pedra app. Sensitive assets can be flagged for removal in a single click.
- Project workspaces ensure only approved collaborators can access listings in progress.
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Industrial object removal and cleanup
- Automatically remove machinery, boxes, signage, or tenant belongings within minutes.
- Preserve architectural features like trusses, skylights, gantries, and polished concrete floors.
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Warehouse renovation visualization (optional)
- Apply proposals for façade refreshes, mezzanine concepts, office pods, and break areas.
- Generate style-aligned options for finishes, lighting, and furniture to match buyer profiles.
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Export and syndication
- Download optimized JPG/PNG in MLS-friendly resolutions.
- Publish to portals, email campaigns, or sales brochures without waiting for physical clearance.
Commercial use cases at a glance
| Use case | What Pedra does | Value for commercial sales |
|---|---|---|
| Object removal & privacy | Remove machinery, boxes, signage; preserve architecture | Protects confidentiality; focuses attention on the asset |
| Warehouse renovation visualization | Propose façade refreshes, mezzanines, office pods, finishes | Helps buyers see future state and plan fit-out |
| Marketing-ready imagery | Export optimized files for portals, decks, email, and brochures | Faster time-to-market and higher engagement |
| Portfolio consistency | Style-aligned outputs across many assets | Stronger brand and easier cross-listing comparison |
For more residential-focused examples of our virtual staging, see our Kivir Home case study on empty listings: Kivir Home virtual staging case study. To explore our full virtual staging service, visit the product page: Virtual staging for commercial real estate.
The Results
"Thanks to Pedra, we sold industrial warehouses worth several million euros." — Ester Alemany
- Closed multi-million euro sales faster.
- Marketed properties immediately without waiting for clearance or renovation.
- Attracted more qualified buyers with high-quality visuals.
- Solved both privacy and presentation challenges in one step.
Additional benefits of industrial warehouse virtual staging:
- Portfolio consistency across listings and channels
- Lower time-to-first-impression and stronger CTR from portals
- Scalable workflows for brokers and marketers managing multiple assets
Conclusion
This case proves that virtual staging isn’t just for residential real estate — it’s equally powerful in commercial sales. By addressing privacy concerns, renovation timing, and buyer visualization needs, Pedra enabled Alemany Real Estate to sell high-value industrial properties faster and more effectively.
If you need a fast, compliant way to present industrial assets, try Pedra’s AI staging for warehouses and warehouse renovation visualization tools to accelerate your next deal. For pricing, see our plans: Virtual staging pricing.
Frequently Asked Questions (FAQ)
Is virtual staging legal for warehouses and other commercial properties?
Yes. Virtual staging is a widely accepted marketing practice when used to help buyers visualize potential. Follow standard disclosure practices by noting that images are virtually staged and preserve originals for in-person visits.
Can you remove machinery, boxes, or signage from photos?
Yes. Pedra’s object removal tool can digitally remove machinery, boxes, tenant belongings, and signage within minutes while preserving architectural integrity.
How accurate is warehouse renovation visualization?
Pedra provides concept-level visualizations aligned to the underlying architecture and image perspective. For construction documents, pair visuals with a design professional for detailed specifications.
How long does it take to get results?
Most images are processed in minutes. Larger sets can be completed the same day, making it ideal when you can’t wait for physical clearance or completed renovations.
Will buyers be misled by virtual staging?
Virtual staging is intended to show potential, not to conceal defects. Disclose staging and provide unedited images on request or during tours.
Sources and Further Reading
- Market context on Spain’s commercial real estate sector: CBRE Spain
- Official statistics and economic indicators: Instituto Nacional de Estadística (INE)
